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Accelerate Profitability
Profitability provides cash for business investment, which leads to more growth and increased impact. It's a virtuous cycle.
Zbig Skiba
3 min read


Accelerate Growth and Impact
Climate change and the deteriorating environment require action – and fast. Growing small and mid-sized companies are an important part...
Zbig Skiba
2 min read


Balancing vs Aligning Purpose and Profit
Leaders of purpose-driven enterprises frequently speak of “balancing” purpose and profit. They assume that they must forgo some profits...
Zbig Skiba
1 min read


Adam Smith vs. Milton Friedman on Business with Heart
Milton Friedman famously stated “There is one and only one social responsibility of business – to use its resources and engage in...
Zbig Skiba
1 min read


Longer Time Horizon Is Better for Triple Bottom Line
A longer time horizon can provide insights that lead to better results for all three elements of the Triple Bottom Line: People, Planet,...
Zbig Skiba
2 min read


Dell Sets an Example for Impact Enterprises through its 10x20 Goal
Dell has made a public commitment to driving the Triple Bottom Line into the very DNA of the company through its “10x20 Goal – A Legacy...
Zbig Skiba
2 min read


Profit-driven Focus Enables Large Social Impact
I’ve been interviewing business leaders for my white paper on aligning mission and profit. I had the opportunity to interview the CEO of...
Zbig Skiba
2 min read


Does it matter if you do sustainability from the top down or bottom up?
I met with the Chief Sustainability Officer (CSO) of a $2 billion company with manufacturing plants all across the world. We were...
Zbig Skiba
2 min read


Openness and Trust – Key Drivers of Sustainability & Profitability
About ten years ago, I went to a seminar on marketing one to one, offered by Don Peppers and Martha Rogers of Peppers & Rodgers Group....
Zbig Skiba
2 min read


Look “Outside In” at Your Company’s Sustainability Impact
One of the mantras of good management is that a company should focus on what the customer wants and deliver on that need, rather than...
Zbig Skiba
2 min read


Only Companies that Want to Stay in Business Should Focus on Sustainability Now
Many business owners may be thinking: “Is he crazy? I need to focus on just staying in business right now, and maybe making a little bit...
Zbig Skiba
2 min read


OK, So When IS My Business Green Enough to Promote as Such?
In the last blog, we discussed that (1) businesses should NOT promote themselves as being green, but rather as being on the path toward...
Zbig Skiba
2 min read


Is My Company ‘Green’ Enough to Brag About It?
Many businesses look to market themselves as “green” as a way of taking advantage of the growing interest in green business and...
Zbig Skiba
2 min read
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