Build a Team Motivated by Your Impact Mission – and by Profits
“Passion” is a term that is overused by business to the extent that it has become meaningless. No matter how soul-sucking the job,...
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Enabling growing companies to scale up under control - for better business and a brighter future
Zbig Skiba
- 1 min
Adam Smith vs. Milton Friedman on Business with Heart
Milton Friedman famously stated “There is one and only one social responsibility of business – to use its resources and engage in...
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Zbig Skiba
- 1 min
5 Tips on Hiring for Profit and Impact
It is no great revelation that hiring the right people is critical for business success. This is even more important for mission-driven...
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Zbig Skiba
- 2 min
Longer Time Horizon Is Better for Triple Bottom Line
A longer time horizon can provide insights that lead to better results for all three elements of the Triple Bottom Line: People, Planet,...
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Zbig Skiba
- 2 min
Does Your Mission Statement Describe WHY You Exist – Not WHAT You Do?
A mission statement should answer the question: “Why does this business/organization exist?” Unfortunately, many companies and...
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Zbig Skiba
- 2 min
Dell Sets an Example for Impact Enterprises through its 10x20 Goal
Dell has made a public commitment to driving the Triple Bottom Line into the very DNA of the company through its “10x20 Goal – A Legacy...
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Zbig Skiba
- 2 min
Three Business Models that Align Purpose and Profit
The easiest way to align purpose and profit is to pick a business model that simultaneously rewards both. In other words, the greater...
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Zbig Skiba
- 2 min
Mission and Profit in Perfect (?) Alignment
I’ve run across a number of enterprises that claim to have a social mission in perfect alignment with their ability to make money. Let’s...
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Zbig Skiba
- 2 min
Profit-driven Focus Enables Large Social Impact
I’ve been interviewing business leaders for my white paper on aligning mission and profit. I had the opportunity to interview the CEO of...
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Zbig Skiba
- 2 min
Business Owner Is Ready to Chill – But Is the Business?
Many business owners reach a point where they feel comfortable with how things are going. They’re making good money, are no longer...
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Zbig Skiba
- 1 min
How Good is Good Enough?
Many of us are taught from childhood to “do our best.” We are not told to “do our best given the available time and resources available...
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Zbig Skiba
- 2 min
Does it matter if you do sustainability from the top down or bottom up?
I met with the Chief Sustainability Officer (CSO) of a $2 billion company with manufacturing plants all across the world. We were...
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Zbig Skiba
- 2 min
Openness and Trust – Key Drivers of Sustainability & Profitability
About ten years ago, I went to a seminar on marketing one to one, offered by Don Peppers and Martha Rogers of Peppers & Rodgers Group....
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Zbig Skiba
- 2 min
Look “Outside In” at Your Company’s Sustainability Impact
One of the mantras of good management is that a company should focus on what the customer wants and deliver on that need, rather than...
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Zbig Skiba
- 2 min
Only Companies that Want to Stay in Business Should Focus on Sustainability Now
Many business owners may be thinking: “Is he crazy? I need to focus on just staying in business right now, and maybe making a little bit...
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Zbig Skiba
- 2 min
OK, So When IS My Business Green Enough to Promote as Such?
In the last blog, we discussed that (1) businesses should NOT promote themselves as being green, but rather as being on the path toward...
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Zbig Skiba
- 2 min
Is My Company ‘Green’ Enough to Brag About It?
Many businesses look to market themselves as “green” as a way of taking advantage of the growing interest in green business and...
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